GUMMIFISH

GUMMIFISH is a premium brand strictly specializing in the handmade production of top-quality soft plastic lures (soft baits) for modern predator spin fishing. Originating from Bavaria, Germany, the brand prides itself on a traditional and highly precise craftsmanship approach. Every single lure is hand-poured and coloured, making each piece a unique original in its own way with an absolutely perfect swimming action.
The brand's flagship is the now-legendary Sexy Shad Fish model range, produced in many sizes and shapes (including popular V-Tail versions). GUMMIFISH lures completely stand out in the market with their fresh and highly elaborate colour combinations. A massive advantage of these lures is the high utilization of UV-active elements, which drastically increases their success rate when targeting zander, pike, and perch in deeper waters or under overcast skies.
For demanding lure anglers, GUMMIFISH represents a choice with no compromises. This is not mass production, but highly effective, hand-tuned baits capable of triggering strikes from even the wariest predators in heavily pressured waters.